Our Story
Our Story
The Rheos River
rhe•os (greek): river current
"No man ever steps in the same river twice, for it’s not the same river and he’s not the same man." - Heraclitus. Rheos is the Greek word for river current. Just like our brand philosophy, a river is constantly flowing, constantly changing, and most importantly, it carves its own path. The brand is built on the philosophy of consistent reinvention and improvement.
Our Story is the Same as Yours
We love living life on the water and after losing one too many pairs of expensive shades, a husband and wife team out of Charleston, S.C. decided to put an end to the problem. Since selling out of the first two floating styles in 2016, Rheos has evolved into a collection of high-performance eyewear built for coastal living.
Our Priorities
At Rheos, we have a few key drivers that are always top of mind:
- Product
- Community
- Conservation
Product
When we're thinking about product, we obsess over the details. Rheos eyewear should feel like a seamless extension of your personality, lifestyle, and love for the outdoors. Our vision is to deconstruct the perception that eyewear must be expensive to be high quality. We reject the industry standard of overly inflated pricing on eyewear or cheap, easily replaceable frames that create excess waste. Pound for pound we deliver more value at a $65 price point than can be found anywhere else in the world. And we build them to last.
Community
Our goal is to help inspire more moments and memories outdoors with the people we care about: friends, family and the outdoor community at large. Did you know that water triggers the body’s parasympathetic nervous system? It helps refresh us on a mind, body, and soul level. When we gather together outdoors, most especially by the water, we bring out the best in humanity.
Conservation
We know that people protect what they love. And as we spend more time on the water, we feel called as stewards. We're proud to partner with nonprofit organizations that protect our land and water for future generations to enjoy. Below you will find our three pillars of giving.
Environment
Wildlife
